(单选题)

What is the societal marketing concept? ( ).

A.The idea that a company should consider consumers and society's long run interests.

B.The idea that a company should not consider consumers' short-term wants.

C.The idea that a company should not cause environmental problems.

D.The idea that a company should satisfy the immediate needs and wants of target markets.

参考答案：A

参考解析：

根据第一段可知，单纯的市场概念可能忽视了消费者短期的需求和长期利益的矛盾，而the societal marketing concept会注重消费者的长期福祉和长期利益。故本题正确答案选A。

知识点：细节题英语阅读理解通用英语