(单选题)

What does “marketing mix” mean? ( )

A.It is the combination of marketing activities a company uses to promote a particular product or service

B.It is the combination of marketing activities a company uses to set the price and avoid risks.

C.All of above

D.None of above

参考答案：B

参考解析：

根据题干关键词定位至第二段首句Despite the increased role of non-price factors in the modern marketing process, price remains an important element in the marketing mix.可知marketing mix与price有关系。选项A：公司用来推广特定服务或者产品的营销活动总和；选项B：公司用来定价和避免风险的营销活动总和；选项C：全是；选项D：全不是。故本题正确答案选B。

知识点：含义题英语阅读理解通用英语