(单选题)
惠中集团是一家蔬菜水果生产企业,2018年以来,主打的有机西红柿新品种,逐步被市场热捧,市场竞争优势显著,近来多方养生文章和养生讲座都提及“一天一个西红柿,降低癌症发病率”,对西红柿的需求更是大幅增加,根据SWOT分析,此集团目前应采取的战略是( )。
A.增长型战略
B.防御型战略
C.扭转型战略
D.多种经营战略
参考答案:A
参考解析:
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第I类型的企业具有很好的内部优势以及众多的外部机会,应当采取增长型战略,如开发市场、增加产量等。第Ⅱ类企业面临着良好的外部机会,但受到内部劣势的限制,应采用扭转型战略,充分利用环境带来的机会,设法清除劣势。第Ⅲ类企业内部存在劣势,外部面临威胁,应采用防御型战略,进行业务调整,设法避开威胁和消除劣势。第Ⅳ类企业具有内部优势,但外部环境存在威胁,应采取多种经营战略,利用自己的优势,在多样化经营上寻找长期发展的机会;或进一步增强自身竞争优势,以对抗威胁。题目中主打的有机西红柿新品种,逐步被市场热捧,市场竞争优势显著,是企业的优势S。近来多方养生文章和养生讲座都提及“一天一个西红柿,降低癌症发病率”,对西红柿的需求更是大幅增加,是外部的机会O,此集团目前应采取的战略是增长型战略SO。选项BCD不符合题干表述,故本题正确答案选A。
