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(多选题)

甲公司是C国一家以乳制品业务为主体的多元化经营企业,业务范围涉及乳制品、煤化工、房地产、新能源等。甲公司对其业务发展状况进行分析,以下各项符合SWOT分析的有( )。

A.乳制品行业增长缓慢,公司市场占有率高,应采用SO战略

B.房地产行业不景气,公司市场占有率低,应采用WT战略

C.新能源行业具有广阔的发展前景,公司在该行业不具有竞争优势,应采用WO战略

D.煤化工行业近年来发展势头明显回落,公司在该行业中具备一定优势,应采用ST战略

参考答案:BCD

参考解析:

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第I类型的企业具有很好的内部优势以及众多的外部机会,应当采取增长型战略,如开发市场、增加产量等。第Ⅱ类企业面临着良好的外部机会,但受到内部劣势的限制,应采用扭转型战略,充分利用环境带来的机会,设法清除劣势。第Ⅲ类企业内部存在劣势,外部面临威胁,应采用防御型战略,进行业务调整,设法避开威胁和消除劣势。第Ⅳ类企业具有内部优势,但外部环境存在威胁,应采取多种经营战略,利用自己的优势,在多样化经营上寻找长期发展的机会;或进一步增强自身竞争优势,以对抗威胁。题目中企业外部面临着巨大的机会,内部受到劣势的限制,企业应采用扭转型战略,充分利用环境带来的机会,设法清除劣势。选项A应该是ST战略。乳制品行业增长缓慢,说明外界存在增长缓慢的威胁,公司市场占有率高说明企业自身在市场占有率上是有优势的。
选项A不符合题干表述,故本题正确答案选BCD。

知识点:SWOT分析 注会-公司战略与风险 战略分析 通用 会计资格
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